Resume
Work
Experience
2021 - Present
MILAN GLOBAL
Creative Consultant
Managing projects for global enterprise providing social movement branding and consulting services to institutions, including
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planning and execution of educational programming around Diversity, Inclusion, Equity and Belonging internationally.
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creating brand identity kit, designing and implementing brand platforms, from website and social media to long-term SEO strategy.
2019 - 2020
SERVPRO
Digital Marketing Strategist
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Designed, created and executed brand strategy, including compant websites, and social media strategy campaigns for franchisees on Google My Business, Twitter, Facebook, Instagram.
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Launched and evaluated Google Ads including AdWords, CPC campaigns, and Google Guaranteed leads.
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Increased social media impressions by 25%, website traffic by 30%.
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Monitored and improved SEO presence with quarterly reports and action plans for improvement.
2017 - 2018
Essentia Strategy Group
Certification Program Manager
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Developed company's online brand strategy, from social media presence, designed graphics and informational campaigns to retain new clients.
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Constructed a procedure outline for 30 certification pathways between the local, state, and federal departments.
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Secured federal certifications for 6 companies, increasing their annual revenue potential by at least $30,000.
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Directed the reorganization of the certification program and document delivery, allowing the team to service clients globally.
2014 - 2019
Unk's Grub Soul Food
Marketing Strategist & Operations Manager
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Coordinated the development and execution of marketing strategies to increase customer retention by 15% and
improve sales by 25%. -
Trained staff on communication and leadership development and eliminated 60% of food errors.
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Scheduled weekly shipments to coordinate with daily specials to maximize profit margins.
Education
2015 - 2019
The Ohio State University
B.A in Criminal Justice
with Research Distinction
2011 - 2015
Sharon High School
Sharon, PA
Skills
& Expertise
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Rebranding & Brand Transformation
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Project Management
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Digital Marketing