2021 - Present
Managing projects for global enterprise providing social movement branding and consulting services to institutions, including
planning and execution of educational programming around Diversity, Inclusion, Equity and Belonging internationally.
creating brand identity kit, designing and implementing brand platforms, from website and social media to long-term SEO strategy.
2019 - 2020
Digital Marketing Strategist
Designed, created and executed brand strategy, including compant websites, and social media strategy campaigns for franchisees on Google My Business, Twitter, Facebook, Instagram.
Launched and evaluated Google Ads including AdWords, CPC campaigns, and Google Guaranteed leads.
Increased social media impressions by 25%, website traffic by 30%.
Monitored and improved SEO presence with quarterly reports and action plans for improvement.
2017 - 2018
Essentia Strategy Group
Certification Program Manager
Developed company's online brand strategy, from social media presence, designed graphics and informational campaigns to retain new clients.
Constructed a procedure outline for 30 certification pathways between the local, state, and federal departments.
Secured federal certifications for 6 companies, increasing their annual revenue potential by at least $30,000.
Directed the reorganization of the certification program and document delivery, allowing the team to service clients globally.
2014 - 2019
Unk's Grub Soul Food
Marketing Strategist & Operations Manager
Coordinated the development and execution of marketing strategies to increase customer retention by 15% and
improve sales by 25%.
Trained staff on communication and leadership development and eliminated 60% of food errors.
Scheduled weekly shipments to coordinate with daily specials to maximize profit margins.
2015 - 2019
The Ohio State University
B.A in Criminal Justice
with Research Distinction
2011 - 2015
Sharon High School
Rebranding & Brand Transformation