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2021 - Present

Creative Consultant 

Managing projects for global enterprise providing social movement branding and consulting services to institutions, including

  • planning and execution of educational programming around Diversity, Inclusion, Equity and Belonging internationally. 

  • creating brand identity kit, designing and implementing brand platforms, from website and social media to long-term SEO strategy. 

2019 - 2020

Digital Marketing Strategist 

  • Designed, created and executed brand strategy, including compant websites, and social media strategy campaigns for franchisees on Google My Business, Twitter, Facebook, Instagram. 

  • Launched and evaluated Google Ads including AdWords, CPC campaigns, and Google Guaranteed leads.

  • Increased social media impressions by 25%, website traffic by 30%.

  • Monitored and improved SEO presence with quarterly reports and action plans for improvement.

2017 - 2018

Essentia Strategy Group
Certification Program Manager 

  • Developed company's online brand strategy, from social media presence, designed graphics and informational campaigns to retain new clients.

  • Constructed a procedure outline for 30 certification pathways between the local, state, and federal departments.

  • Secured federal certifications for 6 companies, increasing their annual revenue potential by at least $30,000.

  • Directed the reorganization of the certification program and document delivery, allowing the team to service clients globally.

2014 - 2019

Unk's Grub Soul Food
Marketing Strategist & Operations Manager

  • Coordinated the development and execution of marketing strategies to increase customer retention by 15% and
    improve sales by 25%.

  • Trained staff on communication and leadership development and eliminated 60% of food errors.

  • Scheduled weekly shipments to coordinate with daily specials to maximize profit margins.


2015 - 2019

The Ohio State University 
B.A in Criminal Justice
with Research Distinction

2011 - 2015

Sharon High School
Sharon, PA

& Expertise

  • Rebranding & Brand Transformation 

  • Project Management 

  • Digital Marketing 

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